Tomorrowland

For The Fifth Estate’s Tomorrowland campaign - a forward-looking initiative spotlighting the future of sustainable living - I led the development of a distinctive brand identity designed to stand apart in the environmental innovation space. From crafting a bold, modern logo to building a complete visual language, the campaign captured the optimism and urgency of future-focused storytelling.

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I directed the content strategy and executed creative assets across multiple touch-points, including web, digital platforms, and email marketing. Each piece was crafted to speak to a high-intellect, values-driven audience while maintaining aesthetic precision and thematic consistency.

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On the distribution side, I developed a targeted media strategy and managed media buying to maximise visibility and engagement. The result was a cohesive campaign that communicated clarity of vision and amplified The Fifth Estate’s reputation as a thought leader in sustainability and design.

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