Bright Orange

Bright Orange developed an innovative software platform built to streamline the operations of modern salons - from client booking and staff management to accounting and inventory. My role was to architect a brand identity and customer-facing experience that reflected both the sophistication of the technology and the high-touch, human-centric world of the salon industry.

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I began by crafting a visual identity system that was vibrant, modern, and flexible - anchored by a clean, distinctive logo that could scale across app interfaces, digital marketing assets, and environmental branding. The aesthetic strategy embraced contrast: bold simplicity that stood out in a market saturated with generic SaaS visuals, while maintaining the warmth and elegance required to resonate with beauty industry professionals.

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As a core partner in the marketing rollout, I collaborated on the go-to-market strategy, providing content architecture, messaging frameworks, and digital design assets that aligned tightly with the product’s core value proposition. I also developed branded environments for launch events and industry showcases - ensuring that the physical presentation of the platform echoed its digital clarity and utility.

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The website and content strategy were built to support not just conversion, but confidence - conveying Bright Orange’s capacity to manage complex back-end salon operations while offering users an intuitive, elegant front-end experience. The content creation phase included custom visuals, UX-aligned explainer graphics, and modular storytelling elements designed to scale across campaigns.

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